EMBA: Stimulating Environment to Change the Way You Think

by mba

Addressing today and tomorrow

Petra Joerg has been acting as CEO of Rochester-Bern Executive Programmes for more than 10 years. In addition, she is a member of the board of directors of Coop and has a teaching assignment at the University of Bern. She has studied management and communications in the United States and Switzerland and holds a Doctorate in Finance. In 2013, she was awarded a titular professorship of the University of Bern.

Why do experienced business leaders go back to school? What is it that they still need to learn and gain in the classroom?

In the current sea of uncertainty, business leaders need tailored navigation skills to deal with the growing complexity in work and private life. In the light of rapid changes, they require new thinking approaches and an entrepreneurial spirit to thrive.

In today’s fast-paced technology-driven environment, success depends more than ever on agility, smart use of digitalisation, and sustainable behaviour. Further education enables seasoned leaders to address these topics and expand their horizons accordingly. Some participants pursue higher employability prospects, others moving beyond their existing network or reaching personal fulfilment. No matter the ultimate motivation, a common trait is the thirst for a more ample business perspective, a jump outside the comfort zone, and inspiring peer-to-peer debates.

What makes the learning experience of EMBA participants transformative and relevant to the business reality?

The EMBA journey equips participants with the fundamental skill set and acumen to flourish in the present and future business reality. Throughout the programme, our participants delve into the intricacies of the management world to reinvent themselves and gain a competitive edge.

Through a combination of inspiring lectures, case studies, and international study trips, the Rochester-Bern EMBA is designed to change the way of thinking in a stimulating setting. Based on an integrated approach, the students learn to make sophisticated data-driven decisions and find sustainable solutions as effective leaders at all levels.

What are some of the typical teaching approaches in an EMBA programme?

Our professors facilitate dynamic approaches to promote enriching and captivating discussions. This sets the stage for a collaborative environment where students actively share their insights. When it comes to learning new skills, peer-to-peer interaction is another powerful tool for knowledge transfer.

In addition to hands-on coursework, application debates, and simulations, we offer coaching and mentoring, where we align the students with a professional coach as well as one of our “EMBAssadors” from our alumni community. During this process, participants are guided in their self-awareness effort to evolve into more strategic leaders.

What theoretical frameworks and skill sets are a priority in your programme and why?

The Rochester-Bern Executive MBA offers a cross-functional curriculum where the main business-related topics are interwoven to facilitate a holistic vision. With a quantitative approach grounded in economic principles, the programme has a profound financial foothold in alignment with our STEM-inspired modules (Science, Technology, Engineering, Mathematics) but also addresses the necessary soft skills of agile leaders. The programme enables students to analyse all management challenges, to develop and implement meaningful solutions, and to discuss strategic matters at eye level with direct superiors, the executive board, and directors.

Moreover, the content combines theoretical frameworks with a strong emphasis on immediate application at the workplace, so that the participants learn how to implement best practices in their respective areas of responsibility.

How does the overall experience help fine-tune the leadership styles of EMBA participants?

In a volatile global world, new leadership styles are emerging to develop the managerial skills required to transform teams and organisational cultures. The constellation of our EMBA classes includes a wide range of functions, industries, and backgrounds and participants actively exchange views on how their organisations and respective leadership styles are changing in response to their ecosystem. During the programme, participants benefit from assessments, personal coaching, and mentoring as well as courses that support them in further developing their own leadership style to effectively influence and motivate team members.

In class, students draw on different leadership and culture models to unlock their full potential and cultivate leadership competence. Through thought-provoking discussions and real-world cases, participants gain a clear grasp of the dynamics of power and influence while they unfold their authentic leadership style. This unique experience translates into an opportunity for introspection, where students reflect on their effectiveness and nurture their soft skills. In alignment with their organisation’s culture, they enhance their capabilities to inspire others and maximise their high-impact performance.

What is the value of a dual degree EMBA programme in practical terms? How does the partnership between two universities maximise the experience of participants?

Our students benefit from the expertise and experience of both universities: the University of Rochester is one of the leading private universities in the United States and looks back on more than 50 years of experience in the Executive MBA market, whereas the University of Bern has a widely distinguished reputation in economics. Rochester-Bern Executive programmes are built on an open architecture framework and work with professors from both partner universities, and an extended network of professors with first-class qualifications from all over the world.

The programme curriculum includes a four-week study term on the Rochester campus in New York State and a seminar in China with the aim of sharpening an international mindset. During both stays, our classes have the opportunity to interact with executive students from the University of Rochester for stimulating discussions on worldwide business. On successful completion of the programme, students are awarded an MBA from the University of Rochester and an Executive MBA from the University of Bern. A dual degree programme is an ideal scenario for those who wish to acquire the multidisciplinary skills demanded by a complex world. It adds a global perspective to business leaders, who experience various contexts and learn to seize opportunities in other markets and cultures.

In times of dynamics and uncertainty, how agile is your programme in terms of curriculum, delivery and relevance?

Over the years, the programme has progressively evolved and adapted to the current trends and educational needs of individuals and corporations, in pursuit of a contextualised learning experience. Our personalised approach offers a modular setup to foster dynamic delivery and provide increased flexibility.

Furthermore, the professors have impressive track records in research and are actively involved in consultancy in the business community, government, and regulatory agencies. This combination of academic and corporate careers enables them to produce relevant course content consistently with real-life demands. At the end of the EMBA journey, participants are able to address today’s challenges and anticipate tomorrow’s needs.

You may also like

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More

Privacy & Cookies Policy